International football’s David Beckham may possess one of the cheekiest nicknames in all of sports.
But first, here’s a little history.
David and Victoria Beckham, one of the sports and entertainment world’s most recognized celebrity couples, seem to have cornered the market on aromatic, flavorful nicknames.
Known as Posh Spice of the all-girl British pop group the Spice Girls, Victoria Beckham sang, danced and jiggled her way to global stardom during the 1990s.
During the same time period, David Beckham followed in his wife’s success. He soon emerged as one of the most celebrated soccer players on the planet. Because of his marriage to Posh Spice, he unwittingly acquired the tongue-in-cheek nickname Spice Boy.
Now one of the most marketable athletes in the world, Spice Boy David Beckham earned his athletic stripes while cultivating a loyal global following during his 21-year professional soccer career.
The Brit won two MLS Cups with the Galaxy, a La Liga Championship with Real Madrid and last season he collected his 10th league title with Paris Saint-Germain in France.
Beckham also won six English Premier League titles, two FA Cups and the 1999 UEFA Champions League crown with Manchester United. While at Man U, Beckham’s brilliance shined brightly.
The consummate team player, Beckham is seeking to continue his winning ways, but this time as an owner and not a player. He is quietly assembling his own world class management team.
Beckham is aligning with business partner Simon Fuller of XIX Entertainment and Marcelo Claure, the Bolivian born billionaire owner of Brightstar Corporation in Miami.
The Beckham led group plans to bring a new Major League Soccer franchise to Miami. Beckham will exercise a shrewd option he negotiated in the original contract he signed with the Los Angeles Galaxy to play in the United States.
The option entitles him to purchase a new MLS franchise for the discounted rate of $25M. And, Beckham certainly has the money. Celebrity Net Worth estimates his personal fortune at $300M. He amassed his wealth from playing contracts and lucrative sponsorship deals with Samsung, H & M, Adidas and Brietling.
Beckham understands the daunting challenge ahead. The Miami Fusion, the former MLS franchise in South Florida that played its last game in Ft. Lauderdale in 2001, failed miserably.
However, soccer fans, media and soccer minded business people believe in Becks. They’re attracted to this Spice Boy like food aficionados are to tangy tastes in great eats.
Much like the flavoring spices commonly found in foods in warm weather climates, Beckham will flourish in his post playing days venture in hot and humid Miami.
In the same way spices possess anti-microbial properties to ward off disease, soccer’s Spice Boy’s storied past and proven marketability as a trusted player will eliminate the widespread malaise of fan apathy in South Florida.
With flavorful, supportive friends in Miami like NBA icon LeBron James, a colorful world wide celebrity for a wife in Posh Spice and a deep pocketed billionaire partner, soccer’s Spice Boy is certain to find the back of the net in Miami.
And, beach goers along the golden sands and clubs of South Beach will be “bending it like Beckham” as a toast to Spice Boy’s anticipated Major League Soccer success.
MIKE – thee ultimate talking head on sports!