Featured in the ESPN 30 for 30 documentary Playing For the Mob, Jim Sweeney is leaving his mark on the sports entertainment landscape.
As creator of the Trademarked MIKE cartoon sports character, Sweeney has carefully crafted his digital innovation to become the first animated brand to transcend all sports. MIKE will eventually be seen across TV, web, Jumbotron and mobile platforms.
As the sports world’s ultimate talking head, MIKE pens a sports blog and has appeared commercially in 37 MIKE Sports Comic Books.
All of the books contain clever sports comics and light hearted commentaries with MIKE’s inventive observations.
As seen in the images and photos below, Sweeney has cultivated the MIKE sports property from his lifetime experience in sports as both fan and player.
The Times News recently featured former UNC Tar Heel James Daye and Boston College Eagles Captain Jim Sweeney in anticipation of both guards representing the USA while playing in the 2015 FIMBA World Basketball Championships at Disney’s ESPN WWOS Complex in late August, 2015.
The New England Basketball Hall of Fame inducted former Boston College guard Jim Sweeney on Saturday, August 8, 2015 in its awards ceremony at the DCU Center in Worcester, MA.
Sweeney and his wife Maura, also a 1980 Boston College graduate served as panelists at the New England Basketball Hall of Fame event.
In 1980, Jim received the Frances Pomeroy Naismith Award as the top NCAA basketball player under six feet tall. Jim is pictured above accepting the award as Jerry West, Jerry Lucas & Curt Gowdy look on.
Sweeney seen above as part of the USA 50+ team in the FIMBA world championships in Thessaloniki, Greece in 2013.
Sweeney now serves as the USA representative for FIMBA, the worldwide governing body for masters basketball. Click on FIMBA logo above for more about Sweeney’s role with the organization.