That’s right! It’s the clarion call, or ice cream truck music, for sports fans to tune into ESPN Sports Center.
This instantly recognizable six note melody is intoxicating.
It’s my inspiration for today’s iTunes and Stitcher Radio sports podcast.
The staccato sound of Da Da Da! Da Da Da! woos you to tune into ESPN Sports Center – no matter what you’re doing at the time.
Like a giant magnet from inside your big screen television, the jingle coaxes you to stop whatever you’re doing and start humming.
Fess up, sports fans, we’ve all murmured Da Da Da! Da Da Da! by simulating orchestra sounds with our mouth.
Unless you’ve been living on another planet, you’ve probably heard the tune every day since it was composed in 1989.
But, hardly anyone knows that we have music producer John Colby to thank for this masterful melody that serves as Sports Center’s iconic intro.
Yes, Mr. Colby, thank you for:
Cutting off important conversations
Making me drop everything to watch the latest sports news – huh! – even if it’s the top 10 highlights from the qualifying round to this year’s Little League World Series.
Sure, the melody may have prospered for 50,000 shows.
But, probably like you, in order for me to become addicted to Sports Center, it only took that one – Da Da Da! Da Da Da!
Straight talk. No static.
This is MIKE!