WNBA’s Sue Bird: New State Farm Born to Assist Star

Former USA Olympian Sue Bird

WNBA star Sue Bird

The Stockton, Paul, Lillard and Curry twins need to make room for another pair of assist makers in the State Farm Born to Assist ads.

Sue Bird and her fictional twin sister, Summer, step into the scenes of the new insurance commercials with metaphorical eyes on dropping dimes and sharing the rock.

The clever State Farm Born to Assist campaign started by partnering all-star NBA point guard Chris Paul with his customer service oriented, but fictitious twin brother Cliff.

The commercials focuses on making daily assists for State Farm clients. The concept’s popularity has blossomed by also pairing other NBA stars known for their assist making ability with their simulated, but more serious siblings.

Recently signed to the State Farm Bureau of Assists roster were brothers Stephen and Sebastian Curry, Damian and Darius Lillard and John and Don Stockton.  The fun commercials seamlessly weave basketball making assist ability with excellent customer service.

Last week, I watched for the first time a State Farm commercial featuring the Bird sisters. What a pleasant surprise, as well as validation for women’s basketball, to see a strong and talented basketball playing lady in the commercial along with her smart and purposed make-believe twin.

Though familiar with the name Sue Bird, I had no idea about her overcoming story personal story and accomplished resume. So, I just has to share what I learned about the fictional Summer Bird’s fabricated basketball playing sister Sue.

Eight games into her 1998 freshman year, UConn basketball player Sue Bird hurt her knee. The devastating ACL injury she suffered ended her first college season.

However, this amazing basketball player, who’s been called the greatest female point guard of all-time, didn’t quit. She possessed a confidence in her own ability to come back even stronger from this debilitating knee injury. And she did, and has, for years on the hardwood.

During the 2001 – 2002 season, point guard Sue Bird led the UConn Huskies to a 39 – 0 record and the NCAA Women’s National Basketball Championship. It was her second NCAA title at UConn.

The perfect UConn season capped a brilliant career for Bird who finished her college career with an amazing 114 – 4 overall record. She also graduated ranked first in UConn history in three point field goal percentage and free throw percentage and second overall in both steals and assists.

In addition to winning the Nancy Lieberman Award three seasons in a row as the nation’s top point guard, the Huskies captain also received the Wade Trophy and the Naismith Award in 2002. Both honors are given to the top women’s collegiate basketball player.

Following an amazing college career, the Seattle Storm selected Bird as the top pick in the 2002 WNBA Draft. Sue still plays for Seattle and has been named WNBA All-Star seven times.

She has also played in Russia for top club WBC Spartak Moscow where she won four European Championships.

Sue Bird is only one of a few players to win an NCAA Championship, a WNBA Title and an Olympic Gold Medal. Actually, she won three gold medals during her incredible, storied career.

Currently, Bird works as a commentator for ESPN as she awaits reporting to the Seattle Storm camp for another WNBA season.

Happy to see State Farm feature Sue Bird, and Summer too, in its latest Born to Assist ad campaign. They both get their jobs done!

MIKE on sports!

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