NBA Player Nicknames on Jerseys: Not a BIG Deal

As a basketball purist, I’m not thrilled by the NBA’s recent promotional campaign to add player nicknames to the back of their uniforms for specific games.

For a professional league that has always marketed in a BIG way, last night’s cheeky commercialism was small minded.

The NBA has always fostered a team game reliant on the collective efforts of brilliant individual performers.

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