The former “BIG” marketing campaign proved to be an instant NBA media success. Its simple, but brilliant, message quickly resonated with fans. Seen across television, web and social media outlets, the “BIG” campaign captured what fans already knew about the … Continue reading
Earlier this week the Miami Heat made a return trip to the White House in Washington, DC.
President Barack Obama honored the back-to-back NBA champions and spent time joking with the team.Continue reading
The Miami Heat‘s Lebron James, Dwyane Wade and Chris Bosh need to quit…while they’re still waaaaaaay behind…that is in NBA fan popularity contests held outside South Florida. Lebron James dubbed the three NBA superstars “the Heatles” after the legendary music group … Continue reading