#TBT Sports Blog Remembers NBA Bad Boy Bill Laimbeer

If the NBA introduced its popular BIG Marketing campaign back in the late 80s, this former all-star, and Detroit Pistons’ Bad Boy, would easily have been nicknamed the Big Jerk!

That’s because saying his name immediately sparked agitation in basketball circles everywhere – except maybe in the state of Michigan.

One would think words like champion, all-star, terrific rebounder, rugged defender or great teammate would best describe this player.

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NBA Goes From Big to Even Bigger: Thanks Commissioner Adam Silver

And, now, thanks to the brainchild of respected ad agency Goodby, Silverstein and Partners, we know that the NBA is, “BIG!”

Well, it was never bigger yesterday.

New NBA commissioner Adam Silver demonstrated to the American public why we absolutely “love this game” with his unprecedented banishment of Los Angeles Clippers owner Donald Sterling.

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