Ronaldo & Messi: Valuable Facebook Advertisers Too

FIFA football's highest individual honor.

FIFA Ballon d’Or Trophy

FIFA Ballon d’Or winners Lionel Messi and Cristiano Ronaldo just aren’t valuable to their teams for putting the ball in the back of the net during La Liga and UEFA Champions League games.

Ronaldo and Messi are not only the two best international football players on the planet. But, they also boast staggering Facebook fan page followings that are extraordinarily priceless to interested advertisers.

Repucom, the German based global leader in sports marketing research, cites four-time Ballon d’Or winner Messi and two-time Ballon d’Or winner Ronaldo as the two most prized athletes in the world for social media marketing campaigns.

The 30 year-old Repucom has become established as the research provider of choice for over 1,000 of the top rights holders, brands, agencies and broadcasters in sports and entertainment worldwide.

According to the German sports marketing agency, a Cristiano Ronaldo Facebook post is worth approximately $143,750 of advertising for the brand he’s endorsing. A Ronaldo social media ad yields twice the amount in advertising revenue that a similar Lionel Messi Facebook post would command.

According to this morning’s Facebook count, Ronaldo’s page shows 103,224,423 fans compared to Messi’s “paltry” 76,266,046.

Just watching both players on the pitch, it’s easy to understand why they are so popular.

Ronaldo’s famous step-over move and ferociously powerful shots earned him the nickname Magic Feet as he regularly dazzles fans and frustrate defenders. He’s done it not only with Real Madrid, but also for his native Portugal in international play.

With no apparent weakness in his game, Cristiano Ronaldo is considered the complete soccer player. He’s always more than capable of scoring at any time against any opponent with his head or, in his case, his Magic Feet.

In the same way, would-be defenders on the soccer pitch find the pesky, but powerful, Lionel Messi to embody his Atomic Flea nickname. Messi feeds off his opponents’ inability to stop him as the soccer ball appears attached by a string to his feet.

Global football fans adore this tiny, wingless center forward. And, like Ronaldo, this human Atomic Flea always seems to take a bite out of the back of the net when he flitters onto the soccer field.

Repucom may have valued both Ballon d’Or winners’ impressive monetary worth to interested marketers.

However, for Ronaldo’s Real Madrid team and Messi’s FC Barcelona squad, allow me to borrow a popular Master Card advertising jingle.

As valuable Facebook advertisers, both Ballon d’Or winners are priceless!

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